WordPress is a widely used platform for eCommerce businesses. It provides easy-to-use features to customize the website and optimize it for search engines. Choosing a perfect theme for an eCommerce website is a crucial decision. A theme must be responsive, flexible, and optimized for eCommerce. In this article, we will be discussing the below top 10 free WordPress eCommerce themes of 2023 that are optimized for eCommerce websites:
1. Astra (Our Recommended!)
Astra is a popular and highly customizable WordPress theme that is designed for speed and performance. It is a lightweight theme that offers a range of features and customization options that make it suitable for various types of websites, including eCommerce sites.
Pros:
- Lightweight: Astra is a lightweight theme, which means it loads quickly and doesn’t slow down your website. This is especially important for eCommerce sites, where customers expect a fast and smooth browsing experience.
- Customization options: Astra offers a wide range of customization options, including multiple header styles, layout options, and color schemes. You can also customize the theme’s typography and choose from a range of Google Fonts.
- Built-in support for WooCommerce: Astra is fully compatible with WooCommerce, which means you can easily create an online store and start selling products. The theme also includes pre-built pages for various eCommerce sections, such as the shop page, product page, and checkout page.
- Easy to use: Astra’s user-friendly interface makes it easy to customize the theme and create a professional-looking website. You don’t need any coding skills to use Astra, and the theme is suitable for beginners and experienced users alike.
- Good documentation and support: Astra’s documentation is detailed and easy to follow, making it easy to customize the theme and troubleshoot any issues. The theme also has a large community of users and developers, and you can get support from the Astra team or other users on the theme’s forum.
Cons:
- Limited free version: While Astra does offer a free version of the theme, it has limited features and customization options. If you want to access more advanced features and customization options, you’ll need to upgrade to the pro version.
- Customization options may be overwhelming: While Astra’s customization options are a major selling point, some users may find the range of options overwhelming. It can take some time to find the right settings and options for your website.
Pricing:
Astra offers both a free and pro version of the theme. The free version of Astra includes basic features and customization options, while the pro version offers advanced features and more customization options. Here are the pricing details for the Astra pro version:
- Astra Pro: $59 per year for use on unlimited websites, includes access to all Astra pro features and pre-built website templates.
- Mini Agency Bundle: $169 per year for use on unlimited websites, includes access to Astra Pro and other premium plugins such as WP Portfolio, Ultimate Addons for Beaver Builder, and Convert Pro.
- Agency Bundle: $249 per year for use on unlimited websites, includes access to Astra Pro and all premium plugins from Brainstorm Force, including Schema Pro and WP Scheduled Posts.
Free version availability:
Astra offers a free version of the theme, which you can download from the WordPress repository or directly from the Astra website. The free version of Astra includes basic features and customization options, making it a good choice for beginners or those on a tight budget.
Overall, Astra is an excellent choice for anyone looking for a fast, lightweight, and customizable WordPress theme for their eCommerce website. It offers a range of customization options, built-in support for WooCommerce, and is easy to use. While the free version of Astra has limited features, the pro version offers advanced features and more customization options at a reasonable price.
2. Storefront
Storefront is a free eCommerce WordPress theme developed by WooCommerce. It is designed to work seamlessly with the WooCommerce plugin and provides a range of features and customization options for creating an online store.
Pros:
- Free: Storefront is a free theme, which means you can create an online store without spending any money on the theme.
- Customization options: Storefront offers various customization options, such as the ability to change the colors and typography of the theme. You can also choose from different layout options and customize the header and footer sections.
- Built-in support for WooCommerce: Storefront is developed by WooCommerce, which means it is fully compatible with the WooCommerce plugin. The theme includes various pre-built pages for eCommerce sections such as the shop page, product page, and checkout page.
- Accessibility: Storefront is designed with accessibility in mind, and it meets the WCAG 2.0 AA standards. This means that the theme is accessible to people with disabilities, such as those who use screen readers or have visual impairments.
- Developer-friendly: Storefront is designed to be developer-friendly, which means that it provides various customization hooks and filters that developers can use to modify the theme’s functionality.
Cons:
- Limited features: Storefront’s free version has limited features compared to other premium eCommerce themes. If you want to access more advanced features and customization options, you’ll need to purchase premium extensions or upgrade to the pro version of the theme.
- Limited design options: Storefront’s design options are limited compared to other premium eCommerce themes. While you can customize the colors and typography of the theme, there are fewer options for layout and design customization.
Pricing:
Storefront is a free theme, which means you can download and use it without spending any money. However, if you want to access more advanced features and customization options, you can purchase premium extensions or upgrade to the pro version of the theme. Here are the pricing details for the Storefront pro version:
- Storefront Pro: $69 per year for use on one website, includes access to all Storefront pro features and priority support from the WooCommerce team.
Free version availability:
Storefront is a free theme, which means you can download and use it from the WordPress repository or directly from the WooCommerce website. The free version of Storefront includes basic features and customization options, making it a good choice for beginners or those on a tight budget.
Storefront is a free and accessible eCommerce theme that is designed to work seamlessly with the WooCommerce plugin. It provides various customization options and built-in support for eCommerce sections such as the shop page, product page, and checkout page. While the free version of Storefront has limited features compared to other premium eCommerce themes, it is a good choice for beginners or those on a tight budget. If you want to access more advanced features and customization options, you can purchase premium extensions or upgrade to the pro version of the theme.
3. Neve
Neve is a multipurpose WordPress theme that is designed for performance and speed. It is lightweight and customizable, making it suitable for various types of websites, including blogs, portfolios, and eCommerce stores.
Pros:
- Fast and lightweight: Neve is designed for performance and speed, which means it loads quickly and has minimal impact on your website’s load time. This is important for both user experience and SEO.
- Customization options: Neve offers various customization options, such as the ability to change the colors and typography of the theme. You can also choose from different layout options and customize the header and footer sections.
- Built-in support for popular page builders: Neve is designed to work seamlessly with popular page builders such as Elementor, Beaver Builder, and Gutenberg. This makes it easy to create custom layouts and designs for your website.
- Accessibility: Neve is designed with accessibility in mind, and it meets the WCAG 2.0 AA standards. This means that the theme is accessible to people with disabilities, such as those who use screen readers or have visual impairments.
- Developer-friendly: Neve is designed to be developer-friendly, which means that it provides various customization hooks and filters that developers can use to modify the theme’s functionality.
Cons:
- Limited features: Neve’s free version has limited features compared to other premium multipurpose themes. If you want to access more advanced features and customization options, you’ll need to purchase premium extensions or upgrade to the pro version of the theme.
- Limited design options: Neve’s design options are limited compared to other premium multipurpose themes. While you can customize the colors and typography of the theme, there are fewer options for layout and design customization.
Pricing:
Neve is a freemium theme, which means you can download and use the free version of the theme, but if you want to access more advanced features and customization options, you’ll need to purchase premium extensions or upgrade to the pro version of the theme. Here are the pricing details for the Neve pro version:
- Neve Pro: $59 per year for use on one website, includes access to all Neve pro features and priority support from the ThemeIsle team.
Free version availability:
Neve’s free version is available on the WordPress repository and includes basic features and customization options. This makes it a good choice for beginners or those on a tight budget.
Neve is a fast and lightweight multipurpose theme that is suitable for various types of websites. It offers various customization options, built-in support for popular page builders, and is designed with accessibility in mind. While the free version of Neve has limited features compared to other premium multipurpose themes, it is a good choice for beginners or those on a tight budget. If you want to access more advanced features and customization options, you can purchase premium extensions or upgrade to the pro version of the theme.
4. Zakra
Zakra is a lightweight and customizable WordPress theme that is designed for various types of websites, including blogs, portfolios, and eCommerce stores. It is known for its fast loading speed and responsive design, making it suitable for mobile devices and SEO.
Pros:
- Fast loading speed: Zakra is designed to load quickly and efficiently, making it a great choice for websites that require speed and performance. This can help improve user experience and search engine rankings.
- Customization options: Zakra offers a wide range of customization options, including pre-built templates and layout options. You can customize everything from the header and footer sections to the typography and color scheme of your website.
- WooCommerce compatibility: Zakra is fully compatible with WooCommerce, making it a great choice for eCommerce websites. You can use Zakra to create a professional and customizable online store that is easy to navigate and visually appealing.
- Page builder support: Zakra is designed to work with popular page builders such as Elementor, Beaver Builder, and Gutenberg. This makes it easy to create custom layouts and designs for your website without having to code.
- Multilingual support: Zakra is fully compatible with popular translation plugins such as WPML and Polylang, making it easy to create a multilingual website.
Cons:
- Limited free version: While Zakra has a free version available on the WordPress repository, it has limited features compared to the premium version. If you want to access more advanced features and customization options, you’ll need to purchase the premium version of the theme.
- Limited design options: While Zakra offers a range of customization options, the design options are somewhat limited compared to other premium themes. This means that you may need to use custom CSS to achieve the exact design you’re looking for.
Pricing:
Zakra is a freemium theme, which means you can download and use the free version of the theme, but if you want to access more advanced features and customization options, you’ll need to purchase the premium version of the theme. Here are the pricing details for the Zakra pro version:
- Personal: $69 per year for use on one website, includes access to all Zakra pro features and one year of updates and support from the Zakra team.
- Personal Plus: $99 per year for use on up to three websites, includes access to all Zakra pro features and one year of updates and support from the Zakra team.
- Professional: $199 per year for use on up to 10 websites, includes access to all Zakra pro features and one year of updates and support from the Zakra team.
Free version availability:
Zakra’s free version is available on the WordPress repository and includes basic features and customization options. This makes it a good choice for beginners or those on a tight budget.
Zakra is a lightweight and customizable WordPress theme that is suitable for various types of websites. It offers a wide range of customization options, WooCommerce compatibility, page builder support, and multilingual support. While the free version of Zakra has limited features compared to the premium version, it is a good choice for beginners or those on a tight budget. If you want to access more advanced features and customization options, you can purchase the premium version of the theme.
5. OceanWP
OceanWP is a popular, lightweight, and highly customizable WordPress theme that is designed to be fast, responsive, and versatile. It is suitable for various types of websites, including blogs, portfolios, and eCommerce stores.
Pros:
- Speed and performance: OceanWP is designed to be lightweight and fast-loading, making it a great choice for websites that require speed and performance. It is also optimized for SEO, which can help improve your website’s search engine rankings.
- Highly customizable: OceanWP offers a wide range of customization options, including pre-built templates, layout options, and custom widgets. You can customize everything from the header and footer sections to the typography and color scheme of your website.
- WooCommerce compatibility: OceanWP is fully compatible with WooCommerce, making it a great choice for eCommerce websites. You can use OceanWP to create a professional and customizable online store that is easy to navigate and visually appealing.
- Page builder support: OceanWP is designed to work with popular page builders such as Elementor, Beaver Builder, and Gutenberg. This makes it easy to create custom layouts and designs for your website without having to code.
- Translation-ready: OceanWP is fully compatible with popular translation plugins such as WPML and Polylang, making it easy to create a multilingual website.
Cons:
- Limited free version: While OceanWP has a free version available on the WordPress repository, it has limited features compared to the premium version. If you want to access more advanced features and customization options, you’ll need to purchase the premium version of the theme.
- Inconsistent support: Some users have reported that the support from OceanWP can be inconsistent or slow to respond. This can be frustrating if you encounter issues or need help with customization.
Pricing:
OceanWP is a freemium theme, which means you can download and use the free version of the theme, but if you want to access more advanced features and customization options, you’ll need to purchase the premium version of the theme. Here are the pricing details for the OceanWP premium version:
- Personal: $59 per year for use on one website, includes access to all OceanWP premium features and one year of updates and support from the OceanWP team.
- Business: $79 per year for use on up to three websites, includes access to all OceanWP premium features and one year of updates and support from the OceanWP team.
- Agency: $129 per year for use on up to 25 websites, includes access to all OceanWP premium features and one year of updates and support from the OceanWP team.
Free version availability:
OceanWP’s free version is available on the WordPress repository and includes basic features and customization options. This makes it a good choice for beginners or those on a tight budget.
Overall, OceanWP is a highly customizable and versatile WordPress theme that is suitable for various types of websites. It offers a range of customization options, WooCommerce compatibility, page builder support, and translation-ready features. While the free version of OceanWP has limited features compared to the premium version, it is a good choice for beginners or those on a tight budget. If you want to access more advanced features and customization options, you can purchase the premium version of the theme. However, some users have reported inconsistent support from the OceanWP team, which is something to keep in mind when choosing a theme.
6. Hestia
Hestia is a modern, multipurpose WordPress theme designed for businesses, startups, and creative professionals. It offers a clean and elegant design, as well as a range of customization options that make it a versatile and adaptable theme.
Pros:
- Responsive design: Hestia is fully responsive, which means it adapts to different screen sizes and devices. This makes it a great choice for websites that need to be accessible from different devices, such as smartphones and tablets.
- Customization options: Hestia offers a range of customization options, including pre-built templates, color schemes, and custom widgets. This makes it easy to create a professional and unique website that reflects your brand and style.
- WooCommerce compatibility: Hestia is fully compatible with WooCommerce, which makes it a great choice for eCommerce websites. You can use Hestia to create a customizable online store that is easy to navigate and visually appealing.
- One-page layout: Hestia offers a one-page layout option that allows you to create a minimalist and streamlined website. This is a great option for businesses that want to showcase their products or services without overwhelming visitors with too much information.
- Translation-ready: Hestia is fully compatible with popular translation plugins such as WPML and Polylang, making it easy to create a multilingual website.
Cons:
- Limited free version: While Hestia has a free version available on the WordPress repository, it has limited features compared to the premium version. If you want to access more advanced features and customization options, you’ll need to purchase the premium version of the theme.
- Limited support: Some users have reported that the support from Hestia can be limited or slow to respond. This can be frustrating if you encounter issues or need help with customization.
Pricing:
Hestia is a freemium theme, which means you can download and use the free version of the theme, but if you want to access more advanced features and customization options, you’ll need to purchase the premium version of the theme. Here are the pricing details for the Hestia premium version:
- Personal: $69 per year for use on one website, includes access to all Hestia premium features and one year of updates and support from the Hestia team.
- Business: $99 per year for use on up to three websites, includes access to all Hestia premium features and one year of updates and support from the Hestia team.
- Agency: $199 per year for use on unlimited websites, includes access to all Hestia premium features and one year of updates and support from the Hestia team.
Free version availability:
Hestia’s free version is available on the WordPress repository and includes basic features and customization options. This makes it a good choice for beginners or those on a tight budget.
Overall, Hestia is a modern and versatile WordPress theme that is suitable for businesses, startups, and creative professionals. It offers a clean and elegant design, a range of customization options, WooCommerce compatibility, and translation-ready features. While the free version of Hestia has limited features compared to the premium version, it is a good choice for beginners or those on a tight budget. If you want to access more advanced features and customization options, you can purchase the premium version of the theme. However, some users have reported limited support from the Hestia team, which is something to keep in mind when choosing a theme.
7. Ashe
Ashe is a minimalist WordPress theme that is designed for bloggers and content creators. It offers a clean and elegant design, as well as a range of customization options that make it easy to create a professional and unique website.
Pros:
- Clean and elegant design: Ashe offers a clean and minimalist design that is perfect for bloggers and content creators. It is easy to read and navigate, and it allows your content to take center stage.
- Customization options: Ashe offers a range of customization options, including custom widgets, color schemes, and font options. This makes it easy to create a website that reflects your brand and style.
- Responsive design: Ashe is fully responsive, which means it adapts to different screen sizes and devices. This makes it a great choice for websites that need to be accessible from different devices, such as smartphones and tablets.
- SEO-friendly: Ashe is optimized for search engines, which can help your website rank higher in search results. It includes features such as clean code, fast loading times, and optimized images.
- Translation-ready: Ashe is fully compatible with popular translation plugins such as WPML and Polylang, making it easy to create a multilingual website.
Cons:
- Limited free version: While Ashe has a free version available on the WordPress repository, it has limited features compared to the premium version. If you want to access more advanced features and customization options, you’ll need to purchase the premium version of the theme.
- Limited support: Some users have reported that the support from Ashe can be limited or slow to respond. This can be frustrating if you encounter issues or need help with customization.
Pricing:
Ashe is a freemium theme, which means you can download and use the free version of the theme, but if you want to access more advanced features and customization options, you’ll need to purchase the premium version of the theme. Here are the pricing details for the Ashe premium version:
- Standard: $59 per year for use on one website, includes access to all Ashe premium features and one year of updates and support from the Ashe team.
- Developer: $99 per year for use on up to five websites, includes access to all Ashe premium features and one year of updates and support from the Ashe team.
Free version availability:
Ashe’s free version is available on the WordPress repository and includes basic features and customization options. This makes it a good choice for beginners or those on a tight budget.
Overall, Ashe is a minimalist and elegant WordPress theme that is perfect for bloggers and content creators. It offers a clean design, a range of customization options, and is fully responsive and SEO-friendly. While the free version of Ashe has limited features compared to the premium version, it is a good choice for beginners or those on a tight budget. If you want to access more advanced features and customization options, you can purchase the premium version of the theme. However, some users have reported limited support from the Ashe team, which is something to keep in mind when choosing a theme.
8. Sydney
Sydney is a popular WordPress theme that is designed for businesses and freelancers. It offers a range of customization options, including layout options, color schemes, and font options. It is a versatile theme that can be used for a range of purposes, from corporate websites to creative portfolios.
Pros:
- Customization options: Sydney offers a range of customization options, including layout options, color schemes, and font options. This makes it easy to create a website that reflects your brand and style.
- Responsive design: Sydney is fully responsive, which means it adapts to different screen sizes and devices. This makes it a great choice for websites that need to be accessible from different devices, such as smartphones and tablets.
- WooCommerce compatibility: Sydney is fully compatible with the popular WooCommerce plugin, which makes it easy to create an online store and sell products or services.
- Translation-ready: Sydney is fully compatible with popular translation plugins such as WPML and Polylang, making it easy to create a multilingual website.
- Support and documentation: Sydney has a comprehensive documentation and support system, which includes a knowledge base, video tutorials, and a support forum. This can be helpful if you encounter issues or need help with customization.
Cons:
- Limited free version: While Sydney has a free version available on the WordPress repository, it has limited features compared to the premium version. If you want to access more advanced features and customization options, you’ll need to purchase the premium version of the theme.
- Limited flexibility: While Sydney offers a range of customization options, some users have reported that it can be difficult to customize the theme beyond its default settings. This can be limiting for users who want to create a highly customized website.
Pricing:
Sydney is a freemium theme, which means you can download and use the free version of the theme, but if you want to access more advanced features and customization options, you’ll need to purchase the premium version of the theme. Here are the pricing details for the Sydney premium version:
- Personal: $59 per year for use on one website, includes access to all Sydney premium features and one year of updates and support from the Sydney team.
- Business: $99 per year for use on up to five websites, includes access to all Sydney premium features and one year of updates and support from the Sydney team.
- Agency: $199 per year for use on unlimited websites, includes access to all Sydney premium features and one year of updates and support from the Sydney team.
Free version availability:
Sydney’s free version is available on the WordPress repository and includes basic features and customization options. This makes it a good choice for beginners or those on a tight budget.
Overall, Sydney is a versatile and customizable WordPress theme that is suitable for a range of businesses and freelancers. It offers a range of customization options, including layout options, color schemes, and font options, and is fully responsive and WooCommerce-compatible. While the free version of Sydney has limited features compared to the premium version, it is a good choice for beginners or those on a tight budget. If you want to access more advanced features and customization options, you can purchase the premium version of the theme. However, some users have reported limited flexibility in customizing the theme beyond its default settings. Overall, Sydney is a solid choice for businesses and freelancers looking for a professional and versatile WordPress theme.
9. Shapely
Shapely is a free WordPress theme that’s popular for its modern and elegant design. Developed by Colorlib, Shapely is a one-page WordPress theme that offers a smooth and engaging user experience for visitors.
Pros:
- Modern and Elegant Design: Shapely offers a clean and professional design that can be used for various purposes such as corporate, portfolio, agency, and small business websites.
- One-Page Design: The theme comes with a one-page design that helps in creating an engaging and seamless user experience for visitors. This makes it easy for visitors to navigate through the website and find the information they need.
- Customization Options: Shapely offers several customization options, including unlimited colors, custom widgets, and multiple layout options, making it easy to create a unique and professional-looking website without any coding knowledge.
- Compatibility: Shapely is compatible with popular WordPress plugins such as WooCommerce, Jetpack, and Contact Form 7, allowing you to add additional functionality to your website.
Cons:
- Limited Design Options: While Shapely offers several customization options, the design is still limited to a one-page layout, which may not be suitable for all types of websites.
- Limited Documentation: The theme does not come with extensive documentation, making it difficult for beginners to understand and use some of the advanced features.
Pricing:
Shapely is a free WordPress theme that can be downloaded from the WordPress repository.
Shapely is an excellent WordPress theme for those who want to create a professional-looking website without any coding knowledge. With its modern and elegant design, one-page layout, and customization options, Shapely is a perfect choice for small businesses, agencies, and individuals who want to create a strong online presence. However, the limited design options and documentation may not be suitable for all types of websites.
10. Shopay
Shopay is a modern and responsive free WordPress theme that’s designed for creating eCommerce websites. Developed by WPAll.club, Shopay offers a clean and professional design that’s suitable for online stores selling fashion products, accessories, gadgets, and other goods.
Pros:
- Responsive Design: Shopay offers a fully responsive design that looks great on all devices, including desktops, tablets, and smartphones.
- WooCommerce Integration: The theme comes with full integration with WooCommerce, the most popular eCommerce plugin for WordPress, making it easy to create an online store and sell products.
- Customization Options: Shopay offers several customization options, including unlimited colors, custom widgets, and multiple layout options, allowing you to create a unique and professional-looking online store without any coding knowledge.
- Speed and Performance: Shopay is optimized for speed and performance, ensuring that your website loads quickly and efficiently, which can help in improving the user experience and SEO rankings.
Cons:
- Limited Design Options: While Shopay offers several customization options, the design is still limited to a few pre-designed templates, which may not be suitable for all types of online stores.
- Limited Documentation: The theme does not come with extensive documentation, making it difficult for beginners to understand and use some of the advanced features.
Pricing:
Shopay is a free WordPress theme that can be downloaded from the WordPress repository.
Shopay is a great WordPress theme for those who want to create an eCommerce website with ease. With its modern and responsive design, full WooCommerce integration, and customization options, Shopay is a perfect choice for online stores selling fashion products, gadgets, accessories, and other goods. However, the limited design options and documentation may not be suitable for all types of online stores. Overall, Shopay is an excellent free WordPress theme for creating an eCommerce website.
Conclusion
In conclusion, choosing the right WordPress eCommerce theme is crucial for the success of any eCommerce business. A perfect theme should provide a clean and modern design, excellent performance, and be optimized for speed and SEO. In this article, we have discussed the top 10 free WordPress eCommerce themes of 2023 that are optimized for eCommerce websites. These themes provide various customization options and come with dedicated WooCommerce demos. By using any of these themes, small to medium-sized eCommerce businesses can create a professional-looking website and improve their online presence.
